How to Use Social Media for Your Company’s Success

social media
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Do you often wonder how to spread your ideas, content or business? Or how to get more people interested? Whether we like it or not, social media is here to stay and without a strong strategy in place, you risk falling behind the times. Below is a list of the best ways to share your content socially.

User-Generated Content

Using user-generated content (UGC)  is a great way to really engage with your audience. Using their own created content will show that you really care about their experiences and provide a warm welcome to people just joining.

Asking the audience to engage with your product, reposting customer-made content and crediting them in the posts, makes your customers feel “loved” and cared for by the brand.

GoPro is a prime example of this. Below is a customer-made image used to advertise GoPro to show how successful this approach can be.


Livestreaming on Facebook, Youtube and other social media channels is an absolute audience catcher. It allows your followers to ask questions and receive responses in live time but also allows people to watch it on catch up if they have missed it.

One prime example of using livestream to promote your brand or business is to do a giveaway or competition with the results played live, everyone loves a bit of competition! Consider focusing on promoting an asset during the livestream also in order to get leads and engage with the audience giving them value.

Facebook, Instagram, Twitter

Facebook has greater reach than any other network, with one billion users worldwide. It’s a great place to communicate with consumers. But, getting attention there can be difficult. The site hides fan page activity from many users’ feeds unless you have a great deal of interaction.

With Instagram, you are dealing with Millennials or a younger audience. About half of all users are between the ages of 18 and 34. Instagram is very pop-culture oriented with a photo and video-based platform, best for companies whose product has a strong visual element.

Twitter posts are limited to 140 characters. It’s a better network for people who are willing to post many times a day and who are able to interact with their prospects through replies and DMs.


You can think of LinkedIn as the high-tech equivalent of going to a traditional networking event where you go and meet other professionals in person, talk a little bit about what you do, and exchange business cards. It’s like one big virtual networking event.

On LinkedIn, you can make connections and exchange messages to promote your business ideas and brand plans. It’s like Facebook for business people!

Memes and Gifs

Unless you’ve been living under a rock, you will know what a meme or gif is, these have taken the world by storm over the last couple of years.

Consider getting a catchphrase or logo for your brand or business and turning it into a gif or meme, the funny and relatable memes and gifs get shared the most so keep this in mind when creating. Here is a website you could use to make your own memes. 

Visual Marketing Tools

Adding to the above information, here are some useful tools you can use to create your content on social media sites.

Canva – Create Infographics, images, etc.

Adobe Spark Post – Create high-quality images.

Adobe Spark Video – Create short eye-catching videos.

Audacity – Record audio for a podcast.

THETA+ – Create/edit VR images and videos suitable to post on social media sites like Instagram.

Zoom – Host high-quality webinars with the ability to broadcast your event to Facebook Live or YouTube.

As the number of people using social media continues to grow and social sales tools evolve, social networks will continue to be critically important for businesses and brands. If you are aiming to be successful, use social media to your advantage!

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