With more than 2.7 billion total users- as of 2020- social media is one of the best ways for businesses to reach a massive audience. When used right, it can be an effective and affordable channel to drive traffic to your site. However, social media is a difficult thing to master. Below are some tips to help you get the most out of your social media following.
Visual Aid
Research has found, that aesthetically pleasing social media pages will generate a lot more traffic compared to a site with no images. An analysis found that tweets with images get 150% more retweets, 89% more favourites, and 18% more clicks than those without images. This is obviously a massive advantage.
People are always drawn first to images rather than writing, as our brain can figure these out quicker. You can use drawings, photo’s, graphs, you can even create your own graphics using sites such as Canva. Anything to draw the eye towards your piece. Don’t forget to also make your thumbnail eye-catching!
Active Time
It goes without saying, the more people are active on social media when your post goes live- the more views you are likely to get. Research what times of the day people are most active on Facebook, Instagram, Twitter and other platforms, and publish your posts around this time. Make sure to research over a couple of weeks to get a completely accurate time, as weekdays and weekends will obviously be different. Once you have figured the timeline in which the viewers are most active, your engagement should increase and the traffic will start to flow.
Sharing is Caring
Having a post shared is the easiest way to generate traffic to your site, the more people that share- the more people will see. So be sure to make your content easy to share. Create a button on your page that is simple to see and use. Sites like this one will give you a step by step guide on how to create the most shareable buttons.
Engagement
Engagement is a way to make your readers feel involved. There is nothing worse than being ignored so you want to avoid this at all costs. Answer any questions you can and respond to all comments. Ask questions to initiate the engagement and encourage readers to share or like your content.
Mentioning followers will also create a deeper connection with readers and fans so this is always encouraged. Doing giveaways or lives will also make your followers feel involved. There are some more great tips here.
Chatbot
A customer service chatbot is essentially a virtual assistant, it automatically gets customers the information they need or resolves customer service issues. And when needed, a customer support chatbot escalates an issue to a live customer support agent. This can be really handy if you have a big following and are finding messages overwhelming. Be sure to make the automated messages friendly and welcoming as abrupt answers can come across as rude and push people away.
Increasing your social media traffic won’t come easy and certainly won’t come overnight. But persistence will pay off! Be readily available for customers, brand loyalists and potential buyers, engage with them as much as you can and you will see your incoming followers steadily increasing. So don’t give up, and stay social!
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